The 2010 World Cup was a huge success for Vodafone Portugal’s mobile TV service. The run of the Portugal national team into the “knockout round” spurred tremendous interest in the convenience of viewing World Cup games on mobile phones.

The ubiquity of mobile phones and the freedom to watch programming anywhere contributed to an unprecedented uptake in Vodafone Portugal’s mobile TV service. Sports content and the World Cup in particular has been an important driver of mobile TV adoption.

Ortiva Wireless was fundamental to Vodafone Portugal’s remarkable success. Ortiva’s mVOG (mobile Video Optimization Gateway) is the engine driving Vodafone Portugal’s mobile TV service. mVOG successfully handled the surge in users, conserved precious bandwidth, and delivered the best video experience to each mobile subscriber by dynamically adapting content real-time to adjust for continuously changing network conditions.

Pedro Azevedo Duarte, Vodafone Portugal’s Network Services Development Manager, commented: "We are very happy with Ortiva Wireless. The scalability and performance of the mVOG platform coupled with Ortiva’s unparalleled customer support enabled Vodafone Portugal to accommodate rapid user growth during the World Cup while providing excellent quality of service to our subscribers.”

Marc Zionts, CEO of Ortiva Wireless, said: “We’re delighted that Vodafone Portugal’s confidence in our video optimization technology and Ortiva’s ability to provide the responsiveness and customer support expected by a world-class service provider. We look forward to supporting Vodafone Portugal as it expands its leadership position in mobile video.”

About Vodafone Portugal

Vodafone Portugal is part of the Vodafone Group, the world’s leading international mobile communications group. Vodafone Portugal focuses on delivering total communications solutions to its more than 5.9 million customers and has a leadership position in terms of innovation, brand image and customer satisfaction in Portugal. Visit Vodafone Portugal’s website at www.vodafone.pt.

About Ortiva Wireless

Ortiva Wireless offers the industry's most advanced commercial solutions for proactive management of mobile video, allowing service providers to dramatically improve control, quality, and efficiency of rich media content delivery. Ortiva's mVOG (mobile Video Optimization Gateway) for portal services and iVOG (internet Video Optimization Gateway) for open internet media extend service reach, increase network efficiency, and improve video coverage density for mobile operators, while dynamically shaping the content to give subscribers the smoothest video and clearest audio experience possible – regardless of fluctuating and hostile wireless network conditions. To learn more about how Ortiva is accelerating mobile video delivery, visit www.ortivawireless.com.

NOTE: Ortiva, mVOG, and iVOG are trademarks of Ortiva Wireless, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.