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Datum nieuwsfeit: 11-09-2008
Stroeer Group: blowUP Media gaat uitbreiden naar België
( BW)(STROEER-GRUPPE) Stroeer Group: blowUP Media Expands to Belgium;
Expanding the European Giant Poster Business
Advertising Writers/Business Editors
COLOGNE & MUNSTER, Germany--(BUSINESS WIRE)--Sept. 11,
2008--BlowUP media, a subsidiary of the Stroeer Group, is further
expanding its European business. Having acquired a 75% share in the
Belgian company Triton, blowUP media Benelux is now marketing giant
posters by Marcomm, number three on the Belgian market.
Marcomm founder, Marco DeLey, has become Managing Director
Development at blowUP media Benelux, while Ernst Vos, Managing
Director of Amsterdam-based blowUP media Benelux has taken over at the
helm of the new Belgian blowUP unit.
Heinz Leuters, Chief Operating Officer of the blowUP media Group
is delighted with the collaboration: "thanks to this partnership with
the giant poster brand Marcomm, renowned in Belgium, we can harness
synergies between our Belgian and Dutch offices and make attractive
image- and product-advertising offers for our customers in both
countries."
As a result of this expansion, blowUP media is now established in
the UK, Spain, France, the Netherlands and Belgium. The firm has also
formed sales partnerships in Switzerland, Austria, Italy, Poland,
Russia and the Czech Republic. The blowUP Group therefore provides the
advertising industry with a Europe-wide network of giant poster
locations.
BlowUP media GmbH is Europe's leading provider of digitally
printed giant posters with dimensions ranging from 100 to well over
1,000 sq. m. The company was launched on the German market in 1992,
and has been part of Cologne-based Stroeer Out-of-Home Media AG since
1997.
The Stroeer Group is a specialist in all forms of out-of-home
advertising - from the traditional poster to advertising in
concourses, on public transport and through digital media. Stroeer is
Europe's third-biggest marketer of outdoor advertising and Germany's
market leader. With 1,500 staff, it markets 270,000 advertising spaces
worldwide.
For further information: www.blowup-media.de
The original source-language text of this announcement is the
official, authoritative version. Translations are provided as an
accommodation only, and should be cross-referenced with the
source-language text, which is the only version of the text intended
to have legal effect.
--30--JP/lo*
CONTACT: Stroeer Out-of-Home Media AG
Joerg Lammers
Head of Corporate Communication
Tel.: +49(0)2236/9645-246
Fax: +49 (0)2236/9645-6246
E-mail: jlammers@stroeer.de
www.stroeer.de
Disclaimer: Deze bekendmaking is officieel geldend in de originele
brontaal. Vertalingen zijn slechts als leeshulp bedoeld en moeten
worden vergeleken met de tekst in de brontaal welke als enige,
juridische geldigheid beoogt.