( BW)(MI-X-RITE)(XRIT) X-Rite Chosen As HP DreamColor LCD Display
Color Technology Partner

    Business Editors

    GRAND RAPIDS, Mich.--(BUSINESS WIRE)--Sept. 11, 2008--

   X-Rite Supports Accurate, Consistent & Reliable Color Technology
                  for Worlds First Color-Critical LCD

    X-Rite, Incorporated (NASDAQ: XRIT), the world leader in color
management and measurement technologies (www.xrite.com), today
announced it has been selected as a technology partner by HP for the
development, manufacture and provision of color calibration and
profiling solutions for the all-new HP DreamColor LP2480zx
Professional Display.

    The HP DreamColor Display offers unprecedented color management
and control, making it ideal for photo studio professionals, digital
artists, animators, and others who find color perfection paramount.
More information about the HP LCD display is available at the HP
website: http://www.hp.com/hpinfo/newsroom/press/2008/080610xd.html.

    "X-Rite is once again pleased to work with HP in a shared vision
of making accurate, predictable, and easy color reproduction. This is
an ideal springboard to launch a new standard in color excellence
everywhere that DreamColor technologies can be applied," states Tom
Vacchiano, X-Rite's chief executive officer.

    The HP LCD display
(http://www.cjcstrategists.com/resources/hp/DC_DataSheet.pdf) provides
broad color support, rich visual quality, and consistent color
presentation results on a 24-inch, wide-aspect, studio-computer
screen. The panel technology supports over 1 billion colors, with
X-Rite-developed color control and factory-calibrated color-space
breakthroughs, making it the industry's first LCD to exceed CRT color
performance standards.

    X-Rite, a long-standing color technology resource for HP,
developed an HP colorimeter specifically for the display and software
that provides Windows and MacOS users easy access to all advanced
color management and calibration functions. X-Rite also designed
manufacturing quality control system for HP, assuring every DreamColor
Display leaves the factory with its 7-preset color spaces precisely
calibrated.

    "X-Rite has played an important part in bringing our DreamColor
display to market," said Jun Kim, vice president, Display Business
Unit, HP. "Their deep color management expertise is showcased in the
design of the display and the calibration solution of the world's
first color-critical LCD."

    About X-Rite

    X-Rite is the global leader in color science and technology. The
company, which includes color industry leader Pantone Inc., develops,
manufactures, markets and supports innovative color solutions through
measurement systems, software, color standards and services.
www.xrite.com

    --30--AE/ny*

    CONTACT: CJC Strategists,
             Charle-John Cafiero, 212-777-7654
             XritePR@cjcstrategists.com




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