( BW)(CA-PERCEPTIVE-IMPRESSION) Perceptive Impression: No More Cell
Phone Bills. Ever. Second Patent on ``Ring-Back'' Tones Gains
Allowability

    Business Editors

    LOS ANGELES--(BUSINESS WIRE)--Nov. 8, 2005--PromoTel's second
patent application on the billion-dollar ring-back signal replacement
gained allowability from the US Patent Office last week.
    The company will now move forward with plans for a January 2006
field test allowing select customers in target markets to make free,
unlimited local and nationwide calls.
    PromoTel's second patent application covers the software component
of the ring-back signal with any type of music or message. This is a
significant milestone and follows PromoTel's first patent application
covering the hardware component, making ring-back signal replacement
possible for older telephone networks. The software can be used
directly in switches and cellular phones.
    PromoTel has been a pioneer in ring-back signal replacement since
the year 2000. Based on the patent filings of Karl Seelig et al.,
ring-back pioneer PromoTel has developed multiple applications on
ring-back signal replacement.
    Instead of popular music ring-back tones, PromoTel estimates that
replacing music content with advertisements would generate close to
USD$14 billion in revenue for major telecoms like AT&T, Verizon and
Sprint.
    PromoTel is majority owned by Los Angeles-based Perceptive
Impression, an international advertisement agency. The company is
involved in Medical, IT and Fashion marketing, and is known for
outside-the-box advertisement strategies.
    Perceptive Impression began research of the effectiveness of short
advertisements (under 7 seconds) several months ago.
    "The ring-back signal replacement will be a totally new media,
comparable to the internet at its beginning. We have to know how we
can create effective advertisements in this new media," said Karl
Seelig, CEO of Perceptive Impression and inventor of the PromoTel
patent application.
    Implementing the latest scientific research and making it consumer
friendly has been the success story of many creative corporations, and
today Perceptive Impression is taking advertisements out of the hands
of creative directors and putting it into the hands of brilliant
scientists and famous artists, who work together in creating new media
such as ring-back signal replacement and effective advertisements for
companies.
    So how will the future look? No more telephone bills and costly
prepaid phone cards. Just a telephone which can be used free of
charge. The ring back signal, you know the ring...ring...ring sound,
which is sometimes replaced with music known as ring-back tones, will
change to targeted information and advertisements. If someone does not
want it, he doesn't have to sign up for a free telephone service, he
can continue to pay for minutes and expensive overages on the standard
cellular networks.

    References:

    John Bonosoro, PromoTel Advertisement, The Economist, August 2001,
USA

    Olga Kharif Telecom Tales, Business Week, 6 Sept 2004

    Karl Seelig & Anita Erickson, US Patent application #20030086558,
#20030002657

    Unknown, Dialing-for-Dollars, Orange County Register, 7/3/01

    Ring Back Tones to Become Ad Channel, CellularNews.com Story
13889, Dated 8/29/05

    Tom Garretson, Streetinsider.com/news, Dialing-for-Big-Dollars,
August 30, 2005

    Unknown, Wirelessiq.info/co, "Ring Back" Can Add Billions in
Telecom Bottomline Revenue, Business Wire, August 30, 2005

    --30--TM/la*

    CONTACT: Perceptive Impression
             T. Garretson, 310-247-9002