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Datum nieuwsfeit: 09-09-2005
( BW)(CA-CISCO-SYSTEMS)(CSCO) Service Providers Worldwide Driving
Video/IPTV with Cisco IP NGN; Unmatched Global Experience, Proven
Scalability and Open Solution Architecture Drive Cisco Deployment
Leadership in Video/IPTV
Business Editors/High-Tech Writers/Tradeshow Writers
IBC 2005
AMSTERDAM, Netherlands--(BUSINESS WIRE)--Sept. 9, 2005--Cisco
Systems(R) (Nasdaq:CSCO) today announced continued momentum on its
leadership with service providers around the world in delivery of
video/IPTV services over its IP Next Generation Network (IP NGN)
reference architecture.
Cisco has unmatched video/IPTV networking deployment experience,
with platforms and technologies that enable scaling to millions of
subscribers quickly and easily and with a lower total cost of
ownership (TCO) than others. Cisco's approach enables providers to
improve the subscriber experience and increase average
revenue-per-subscriber (ARPU) by offering enhanced viewing options,
improved security and proven reliability. This is based on improved
service control, intelligence within the aggregation layer and
scalability at the network core. The Cisco IP NGN architecture gives
providers an open platform for service differentiation, allowing them
to move beyond video/IPTV to develop and deliver a variety of
integrated media services in the connected home.
"Cisco provides service providers with extensive experience in
delivering video/IPTV and IP-based rich media services through a broad
technology solution," said Mark Bieberich, Director, Communications
Network Infrastructure, Yankee Group. "By addressing fundamental
challenges in carrier IP networks and the connected home and combining
proven routing, bandwidth management and service control offerings,
Cisco IP NGN gives service providers the solutions required to
guarantee end user quality-of-experience."
Video/IPTV requirements vary greatly depending on whether the
service is a managed video application such as broadcast IPTV, an
interactive communications service such as video conferencing or
third-party content detection and management. Cisco offers an open,
standards-based approach to video/IPTV deployment with multiple
middleware vendors, headend platforms, conditional access devices,
video servers and IP set-top boxes.
"Cisco's leadership in video deployments over IP can be attributed
to continuously enabling providers to grow subscriber bases, increase
revenues and reduce churn," said Mike Volpi, senior vice president and
general manager of Routing and Service Provider Technology, Cisco. "We
do this by enabling three layers of convergence -- network
convergence, which saves providers money; service convergence, which
binds networks and applications together; and application convergence,
which helps them drive revenue. Only IP next generation networks that
encompass all three can truly drive growth of advanced services,
including video."
Cisco continues innovating to achieve its IP NGN vision with a
number of video/IPTV-focused solutions and milestones:
Network Convergence
At the Network Convergence Layer of the IP NGN, Cisco video/IPTV
deployments provide unparalleled linkages among the network,
middleware and video/IPTV applications through the Carrier Routing
System (CRS-1), the XR 12000 and 7600 Series routers, the Cisco
Catalyst(R) switch family and optical networking equipment including
the industry-leading Cisco ONS15454 multiservice
provisioning/transport platform (MSPP/MSTP) and the Cisco ONS15600
multiservice switching platform (MSSP).
Cisco today announced general availability of the 8-port 1 Gigabit
Ethernet (GE) shared port adapter (SPA) for the CRS-1, offering the
industry's highest QoS-enabled GE port density. The CRS-1 now offers
continuous scaling of up to 768 ports per rack and up to 55,296 ports
per system. With high-density Ethernet aggregation and the industry's
only multi-stage multicast, CRS-1 is designed to connect the super
headend, video headend and video serving office (VSO) in national and
metro networks.
Recent enhancements to the Cisco 7600 Series routing portfolio,
ideally suited for distributed video and aggregation applications in
national and metro networks, underscore leadership in working with
service providers to build out scalable video/IPTV services. These
include:
-- Optimization of network utilization with Dynamic Multicast --
Minimizes providers' bandwidth needs for a larger number of
live TV channels.
-- TCO reduction with video/IPTV-optimized Asymmetric Networking
-- Enables providers to deploy only the network bandwidth
needed in each direction to support video services.
-- Enhanced security with Source-specific Multicast (SSM) --
Designed to prevent distributed denial of service (DDoS)
attacks.
-- Carrier-class video operation with Broadcast Source Redundancy
-- Enables load sharing among live TV broadcast sources with
dynamic failover.
Service Convergence
At the Service Convergence Layer of the IP NGN, Cisco continues to
strengthen its ability to enhance end-user quality-of-experience (QoE)
with service control intelligence in the Service Exchange Framework
(SEF). The open SEF tightly integrates the network and application
layers with middleware vendors, headend platforms, conditional access
devices, video servers and IP set-top boxes.
-- Intelligent service and bandwidth control with Cisco Broadband
Policy Manager -- Provides universal subscriber access and
automates policy control operations with business rules to
deliver services. It is an open platform which seamlessly
integrates Cisco products with OSS/BSS and multi-vendor
networks.
-- Preserve quality-of-experience (QoE) with Video Admission
Control in Cisco 7600 Series routers -- Maintains high-quality
end-user experience in oversubscribed networks by dynamically
determining when network-wide resources can support a video
session.
-- Detect and manage authorized or unauthorized third-party video
content over broadband -- Deep packet inspection and
application classification enabled by the Cisco Service
Control Engine enables providers to offer multi-tiered,
application-and-subscriber-aware services.
-- Content virtualization -- The Cisco Content Engine provides
intelligent content and asset distribution across
access-independent networks.
-- Presence-based video communications -- The Cisco Call Session
Control Platform (CSCP) enables broadband providers to offer a
range of session initiation protocol (SIP)-enabled video soft
clients and phones for services such as video instant
messaging.
Application Convergence
At the Application Convergence Layer of the IP NGN, Linksys(R), a
Division of Cisco Systems, continues to drive consumer benefits for
the connected home across four key areas: networked entertainment,
basic networking, communication and security/monitoring. The connected
home represents a growing opportunity to leverage gateway technology
across cable, wireline or wireless access technologies, while
increasing providers' total addressable market. Linksys is continuing
to expand the IP NGN offering with:
-- Agreement to acquire KiSS Technology, a leading technology
provider for networked entertainment devices whose product
portfolio includes home video products such as networked DVD
players and networked DVD recorders. KiSS's technology
platform also has the capability to extend to other consumer
electronics products and will help Linksys continue to develop
a unique, networked entertainment product suite for the
connected home. For more information:
http://newsroom.cisco.com/dlls/2005/corp_072205.html
Global Deployments
Cisco continues to see widespread adoption of its
video/IPTV-focused IP NGN solutions, with reference customers spanning
the globe:
-- SOFTBANK BB Corporation (JAPAN) -- Expanding its Cisco IP NGN
architecture to enable nationwide expansion of advanced video
services including broadband program broadcasting and
video-on-demand (VOD). The nationwide expansion will be
completed in October. See separate release issued today for
more information.
-- Video Networks Limited (UK) -- Deploying a Cisco IP NGN to
accelerate the national roll-out of its HomeChoice video,
voice and Internet (triple-play) services over digital
subscriber line (DSL) broadband. Extending the reach of
HomeChoice services from 2.4 million homes in 2005 to 10
million homes nationwide by 2010. For more information:
http://newsroom.cisco.com/dlls/2005/prod_071205c.html
-- neuf telecom (France) -- Using Cisco technology for network
extension and expansion to support the most ambitious local
loop unbundling program in Europe and to facilitate the
delivery of new triple-play services over ADSL to residential
customers. In November 2004, the company launched neuf TV, a
digital-quality TV-over-DSL service offering more than 70
channels. The carrier had a total of 700,000 ADSL users from
its retail and wholesale operations at the end of 2004. For
more information:
http://newsroom.cisco.com/dlls/2005/prod_012705.html
-- Telewest (UK) -- Expecting to deliver TV-on-demand to more
than 1 million customers by early 2006, converging four
networks for voice, video, broadband and business data onto a
single platform using the Cisco IP NGN reference architecture.
For more information:
http://newsroom.cisco.com/dlls/2005/prod_061505.html
-- SureWest Communications (USA) -- Enhancing its video/IPTV
services over a fiber-to-the-home (FTTH) network with the
Cisco IP NGN reference architecture. Currently delivers more
than 250 video and music channels to its subscribers, with
both 10 and 20 megabit-per-second (mbps) options for Internet
service and voice. See separate release issued today for more
information.
-- China TieTong (formerly China Railcom) -- With 1.2 million
broadband users as of June 2005, China TieTong is in the
process of expanding the scope of its voice, video and data
(triple-play) service offerings from 129 cities to 250 with
the Cisco IP NGN reference architecture. For more information:
http://newsroom.cisco.com/dlls/global/asiapac/news/2005/
pr_06-28.html (Due to its length, this URL may need to be
copied/pasted into your Internet browser's address field.
Remove the extra space if one exists.)
For more information about Cisco in video/IPTV, please visit the
Cisco web site at www.cisco.com/go/ipngnnew.
About Cisco Systems
Cisco Systems, Inc. (Nasdaq:CSCO), the worldwide leader in
networking for the Internet, celebrates 20 years of commitment to
technology innovation, industry leadership and corporate social
responsibility. Information about Cisco can be found at
http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com.
Cisco, Cisco Systems and the Cisco Systems logo are registered
trademarks of Cisco Systems, Inc. in the U.S. and certain other
countries. All other trademarks mentioned in this document are the
property of their respective owners.
--30--MER/sf*
CONTACT: Cisco Systems, Inc.
Wilson Craig, 408-525-2524 (Trade Press)
wicraig@cisco.com
Liz Lemon, 408-527-8452 (Investor Relations)
lemon@cisco.com
Amal Nichols, 408-526-6493 (Industry Analysts)
amnichol@cisco.com